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Bed Bath & Beyond Appoints New Brand and Digital Marketing Leaders
Feb 16 2022

UNION, N.J. (Feb. 16, 2022) – Bed Bath & Beyond Inc. (Nasdaq: BBBY) today announced two leadership appointments for key areas of its brand and digital marketing teams, recently reorganized under Rafeh Masood, Executive Vice President and Chief Customer Officer. Mark Danzig has joined as Senior Vice President, Creative and Umesh Sripad as Senior Vice President, Digital, both leading teams to strengthen Bed Bath & Beyond Inc.’s digital-first, omni-always strategy to build authority in the home, baby and wellness categories.

Danzig will be responsible for delivering brand preference across Bed Bath & Beyond, buybuy BABY, Harmon Face Values and Decorist banners through content that resonates with key customer and associate segments. Sripad will be responsible for driving digital business across all banners through enhanced user experiences, digital-first strategies, customer-facing technology and capabilities, and commerce.

Rafeh Masood said, “Mark and Umesh are exceptional leaders who bring Bed Bath & Beyond a wealth of retail expertise and proven success unlocking business growth,” said Masood. “Mark, Umesh and their teams will be instrumental for our transformation as we create powerful and inspiring brand content and deliver digital innovations that are relevant to today’s customers."

Previously, Danzig was VP, Creative at Walmart Inc., where he led a cross-functional team devoted to developing and executing new brand architecture for the omnichannel ecosystem, including advertising, in-store visual, print, and digital. Prior to this, he held leadership roles at Gap, Inc., Travelsmith,, L.L. Bean and J. Crew.

Sripad joins Bed Bath & Beyond from IKEA USA, where he was Chief Digital Officer, leading business transformation with responsibility for product, marketing, data, technology, and operations. He has also held leadership roles at Overstock, Inc., CNN Digital, The Weather Company, an IBM Business, and APN News and Media.

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About Bed Bath & Beyond

Bed Bath & Beyond Inc. and subsidiaries (the "Company") is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the Company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond.

The Company operates websites at,,,,,, and


Investors: Susie A. Kim,

Media: Eric Mangan,