Beloved Direct to Consumer Gender-Neutral Children's Clothing Brand is Now Available in more than 100 buybuy BABY® Stores and Online at https://www.buybuybaby.com
Primary's products offer everything new parents need most, all sustainably made in the softest fabrics and signature rainbow of color. This includes essential bodysuits and footies made of organic cotton, mix and match tees and shorts, play rompers for easy one-and-done dressing, and best-selling swim separates offering UPF 50+ sun protection. The Primary collection is part of buybuy BABY's Buzzworthy Brands, which features a curated assortment of digitally native brands offering a broad selection of high-quality, trusted and differentiated products to meet ever-evolving parent needs.
"Primary is the perfect complement to our family of Buzzworthy Brands," said
"We are thrilled to be partnering with buybuy BABY and align our brand with the leading children's retailer that will help us reach even more parents across the country," said
In buybuy BABY stores, Primary will be merchandised in a dedicated space between Girls and Boys clothing, to support the brand's gender-neutral positioning. Online, the brand is searchable under the Clothing & Accessories/Gender-Neutral tab or by typing 'Primary' into the search bar.
Primary is available in more than 100 buybuy BABY retail locations nationwide and online at buybuybaby.com now. To learn more about the partnership and in-store availability, visit primary.com/locations.
buybuy BABY's 'welcome to parenthood™' supports the retailer's mission to help parents cut through the clutter of information that abounds while raising children, allowing them to focus on solutions that meet their needs and develop unique parenting styles. The expanded platform is a key component of parent company
Primary is a non-gender, sustainable and inclusive kid's clothing brand rewriting the rules for what kids wear every day. Primary creates timeless essentials at great prices all while keeping kids comfortable at home, the playground and school. An all inclusive, non-gendered brand, Primary will provide quality fabrics in every style and color, catering to all kids' needs and wants. Founded by two mothers, and former co-workers,
About buybuy BABY
buybuy BABY is the leading specialty baby products retailer in
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