Customers can shop EmBeba, Parasol, and Smilo in select stores and on buybuybaby.com now
"We're continually on the lookout for unique and innovative brands – especially brands created by parents for parents – that we know our customers will love to discover," said
This summer's Buzzworthy Brands:
- EmBeba started in 2019 to help families soothe baby's sensitive skin without mess or stress. They modernize generations-old remedies, allowing families to manage their skin health safely and effectively, so that they can get back to life's magical moments.
- Parasol diapers' unique RashShield™ design is the result of its co-founder's relentless pursuit to create the first and only rash-free diaper. Conceived with love in
California, Parasol sources worldwide to bring the softest, most absorbent, eco-friendly materials and the latest innovative engineering to babies and their families.
- Smilo is the ultimate resource for feeding and soothing, with each product expertly crafted with a bright, modern aesthetic to satisfy even the tiniest tastemakers and to support brighter, wider smiles. Smilo's founders leveraged their collective experience to create products with the highest possible quality.
"In 2014, we started ParasolCo to create the ultimate diaper which didn't exist — super soft for sensitive skin, and super absorbent for no more diaper rash," shared
"The partnership between buybuy Baby and Smilo couldn't be a more perfect pairing. buybuy Baby provides families with a one-stop shop for all of the ages and stages of early parenthood, and Smilo is a brand designed to support parents through every step of their journey with baby," said
From trendy and functional baby clothes, to toys, essential items and much more, buybuy BABY's Buzzworthy Brands meet parents' ever-evolving needs at a variety of price points.
buybuy BABY is the leading specialty baby products retailer in
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SOURCE buybuy BABY
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